特別鳴謝 | 首席領先夥伴
RARA 系統定製家居
以構建國際領先的系統定製家居品牌為理念
對「IDD領先設計對話」的支持
IDD領先設計對話(International Design Dialogue, 以下簡稱IDD)是廣州設計周聯合GIA廣州設計周全球夥伴聯盟中的中外設計領先機構、組織和媒體並攜手領先系統定製家居品牌RARA共同發起的一項對話世界設計領先者的國際設計交流計劃，IDD領先設計對話以「MASTER MIND巨匠的思索」為思想探尋的的主旨方向，希冀通過與領先設計巨匠對話，探索世界領先設計思想，以世界領先推動中國領先，以中國領先影響世界設計。
IDD領先設計對話 · 宣傳片
十幾年來，廣州設計周對於中國設計與世界領先設計思索的交流對話從未停止，IDD領先設計對話以對話巨匠、發掘新聲、臻選傑作三大內容版塊構建年度運營體系，由此推動世界領先設計與中國設計之間的對話交流和發展。
對話巨匠，追隨領先
Dialoguing With Masters To Follow The Leading
IDD將面向世界各國在設計領域具有領先建樹、實踐和思索的業界翹楚或機構，並聯動中外領先設計機構、組織和媒體共同推舉，每年甄選「IDD年度設計巨匠」，全年通過登門訪談、演講論壇等形式對話「IDD年度設計巨匠」，探尋巨匠的思索，策劃形成訪談視訊、專題、出版刊物等內容，分別在HKDC香港設計中心的BODW+/viuTV進行全球播放，並在中外設計領先傳播平臺和渠道進行宣發和展示，希冀彙集世界領先設計思索，啟迪中國乃至世界設計產業的更新發展。
對話巨匠追隨領先|VOL.17
姜峰 Frank Jiang
J&A傑恩設計創始人及總設計師
J&A Founder&Chief Designer
深圳/上海/香港/北京/大連/武漢/西安
J&A傑恩設計
深圳市傑恩創意設計股份有限公司（簡稱「J&A」或「傑恩設計」），是目前亞洲最大規模的室內設計公司之一，作為中國第一家登陸A股市場的室內設計企業（300668.SZ），在美國權威雜誌《INTERIOR DESIGN》2019全球設計巨頭排行榜中，J&A綜合排名全球第二十五，其中商業設計排名全球第三，亦是亞洲第一和中國第一。
Jiang & Associates Design (former Frank Jiang Design) is now one of the biggest interior design firms in Asia. As the first interior design firm who listed on the A-share market (300668.SZ), we ranked 25th in the Top 100 giants 2019 of Interior Design magazine, and 3rd in retail design, which is No.1 both in Asia and China.
J&A總部位於中國深圳，上海、香港、北京、大連、武漢、西安均設有區域公司，J&A主要服務五大設計領域：商業綜合體、辦公綜合體、醫養綜合體、交通綜合體、文教綜合體，發展至今已擁有建築、室內、機電、導視、燈光、美陳、智慧化系統設計等各種專業國際人才800餘人，項目涵蓋購物中心、辦公空間、酒店/地產、醫療養老、公共建築、軌道交通、文化教育等多種類型。
Headquartered in Shenzhen, China, J&A (Jiang & Associates Design) has established its regional branches in Shanghai, Hong Kong, Beijing, Dalian，Wuhan and Xi’an. J&A mainly runs four design areas including commercial complex, healthcare complex, transportation complex, culture and education complex, boasting over 800 international designers from world-famous schools that are specialized in architecture, M&E, sign system, lighting, decoration and intelligent design, with projects covering shopping mall, office, property/hotel, healthcare, public building, transportation and cultural education.
多年來，J&A作為中國城市綜合體設計引領者榮獲國內外數百項設計大獎，與華潤、萬科、阿里巴巴、騰訊、華為、字節跳動等地產/科技/網際網路/金融等領域頭部品牌保持了密切的合作關係，J&A一直秉持「國際高度·中國深度」的發展理念，為客戶提供量身定製的一體化專業設計服務。
For years, J&A has received several hundred of national and international awards as the leader of Chinese urban complex design and have received more than 30 patents. J&A has consistently believed in the development philosophy of China depth with a global vision, remained the close cooperative relationship with renown developers including China Resources, Vanke, Longfor, etc. ,which always provides integrated service of customized design for clients.
– IDD對話巨匠系列專訪 –
本期走進J&A傑恩設計
對話創始人及總設計師姜峰先生
一起探討知名室內設計公司背後的領先意識
廣州設計周 x RARAxBelong波嚕昂聯袂鉅獻
對話巨匠：走進知名室內設計公司J&A傑恩設計 · 訪談正片
姜峰 Frank Jiang
J&A傑恩設計創始人及總設計師
J&A Founder&Chief Designer
姜峰，J&A傑恩設計創始人、總設計師。教授級高級建築師、國務院特殊津貼專家、深圳市工程勘察設計大師、建築學碩士、中歐國際工商學院EMBA。姜峰先生作為創基金首任理事長、中國室內裝飾協會副會長、中國建築裝飾協會設計分會會長、中國建築學會室內設計分會名譽副理事長、廣東省工程勘察設計行業協會建築裝飾分會副會長，多年來致力於推動設計行業的發展及設計公益事業。先後受聘於天津美院、四川美院、魯迅美院、深圳大學、北京建築大學、哈爾濱工業大學等高校，擔任特聘教授或研究生導師。
Frank Jiang, J&A chairman,chief designer,senior architect in the professor level,state department special allowance specialist and Master of Architecture,CEIBS EMBA.He acts as the first director of Creators Fund, Vice President of China Interior Decoration Association ,Vice President of Interior Design Branch of China Institute of Architecture,Vice President of China Building Decoration Association Design Committee and other social positions.He is employed in Tianjin Academy of Fine Arts,Sichuan Academy of Fine Arts,Lu Xun Academy of Fine Arts,Shenzhen University,Beijing University of Civil Engineering and Architecture and other universities as a visiting professor or tutor of graduate students.
姜峰先生歷年來在國家級刊物中發表了二十多篇學術論文，其設計作品屢獲國內、亞太乃至世界大獎，個人也榮譽不斷，姜峰先生曾獲得中國室內設計十大風雲人物、中國設計名人榜·十大領軍人物、中國華語設計領袖人物、中國酒店設計領軍人物，入選美國《室內設計》名人堂，2015年更是作為室內設計行業的唯一代表入選深圳市百名行業領軍人物。
Over the years,he has published more than 20 papers in national journals and his design work received national,Asia-Pacific and even international awards.Meanwhile,he consistently received personal honor including Lifetime Design Achievement Awards,Top 10 Outstanding Youth in Shenzhen,Top 10 Influential Figures of Chinese Interior Design,Outstanding Achievement Awards of Chinese Interior Design,One of Top 10 Leaders on the List of Chinese Designer Celebrities, One of the leaders of Chinese design, Leading Figure of Chinese Hotel Design,2018 Chinese Design Celebrity.In 2015, he even got selected into Shenzhen Top 100 Industry Leading Figures as the only representative of interior design.
QUESTION ABOUT LEADERSHIP
關於領先
Q1
什麼才是領先的設計，或者說什麼才是最好的設計？
What is a leading design for you or what is the best design?
好的設計應該有三個層次。第一，好看好用；第二，帶來商業價值；第三，推動社會的可持續發展。
A good design has three levels. First, it looks good and functions well. Second, it brings business value. Third, it promotes social sustainable development.
ALIBABA BEIJING HQ 阿里巴巴北京總部園區
©J&A
LISHUI YINTAI MALL 麗水銀泰
©J&A
ZHONGSHAN HUAFA MALL 中山華髮商都
©J&A
能夠持續不斷的做出讓業主滿意，讓社會能夠認可的設計，是我們在整個公司內部推動的設計理念，我們也希望未來有更多的設計師能夠朝著這個方向去努力。
Being able to continuously make clients pleased with our design which is also widely approved by the society serves as the design principle that our company promotes. We hope that more designers can work towards this goal in the future.
METRO 11TH LINE STATION SUZHOU 蘇州地鐵11號線
©J&A
QUESTIONS ABOUT FIRM&PROJECT
關於公司和項目
Q2
傑恩設計做了很多城市的地標性項目，這些大型的公共性地標項目在設計過程中會有哪些挑戰？傑恩設計是如何應對的？
J&A has designed landmark projects in many cities. What are the challenges in the design process of large-scale public landmark projects? How do you tackle them?
那麼我們在做這些項目的時候，我們並不是把它當做一個簡單的工程去做。我們首先看它的社會意義和它未來對城市的貢獻。第二個，我們會很好的跟建築設計團隊商討如何從建築到室內去連貫、融為一體。
When we work on these projects, we don’t see them as simple projects. We first look at the social significance and future contribution to the city. Secondly, we discuss with the architecture team on integrating the architecture and the interior part.
SHENZHEN SCIENCE&TECHNOLOGY MUSEUM 深圳科技館新館
©J&A
第三個，我覺得我們要一個非常有前瞻性的創意。前幾天我去深圳市民中心開會，我看到市民中心的時候感覺很親切，因為這是我二十幾年前設計的項目，到現在我覺得還保持著它特有的風貌。
Thirdly, we need a very forward-thinking concept. The other day I went to Shenzhen Citizen Center for a meeting. I felt intimate when I saw Shenzhen Citizen Center because this is the project, I designed over 20 years ago. I think it still maintains its style of uniqueness.
SHENZHEN GANGXIA NORTH HUB 深圳崗廈北交通樞紐
©J&A
那麼最後，就是對於整個項目從方案到施工過程的整體把控，傑恩設計有一定的經驗和優勢。我們還有一個非常強大的PMO，就是項目管理團隊，能夠系統性的把控整個項目。
Lastly, we need control from the concept design phase to the construction phase of the whole project.J&A has a lot of experiences and advantages. Also, we have a very strong PMO, which is the project management team. It lets us systematically control the entire project.
SHENZHEN MUSEUM OF CONTEMPORARY ART&URBAN PLANNING
深圳當代藝術與城市規劃展覽館
©J&A
那麼，我們這些年也一直提倡低碳綠色設計。還有我們公司在幾年前自己研發了我們整個的數字化系統。這樣的一個數字化系統能夠幫助我們在整個設計的全過程當中，通過數字化的手段來對整個的項目進行管控。
In addition, we have been advocating low-carbon green design for years. And we developed our own digital system years ago.This digital system helps us to control projects through digital means in the whole process of design.
PENG CHENG LABORATORY 鵬城實驗室
©J&A
Q3
2014年您與其他九位設計師一起發起了創基金，您做這件事的初衷是什麼？
In 2014, you launched 「C Foundation」 with nine designers. What’s your original purpose?
我們在舉辦一次學術活動的時候，我們就聊起來，我們覺得我們這些人是幸運的，能夠參與到中國城市的一個快速發展的歷史階段。那麼，接下來我們怎麼樣能夠對年輕的設計師給予支持、幫助，用我們走過來的這些經驗能夠或多或少的給他們一些支持，所以我們就成立了「創基金」。
It happened during an academic event. We talked and agreed that our generation of designers was very lucky. We were able to participate in a historical phase of rapid urban development in China. How can we support young designers next? We can give them support with the experiences that we have been through. So, we set up 「C Foundation」.
C FOUNDATION TEAM 創基金團隊
©J&A
未來我們還想繼續的吸納更多有志於參與到設計公益行列的設計師們，能夠加入到創基金團隊來，能夠共同推動設計公益慈善的道路能夠向前走的更遠。這也是我們這一代人需要去回饋行業，回饋社會的地方。
In the future, we will keep open to designers who are willing to participate in public welfare to join our 「C Foundation」 team, together promoting design public welfare to go further. This is what our generation needs to give back to our industry and society.
C FOUNDATION TEAM 創基金團隊
©J&A
Q4
您曾代表中國設計師參加2015和2016年米蘭設計周，您的傢俱設計作品《聚·離》和《素月》被義大利媒體廣泛報道，也與義大利品牌TURRI連續三年深度合作。能和我們分享一下背後的故事嗎？
You participated in the 2015 and 2016 Milan Design Week as the representative of Chinese designers. Your work “Gathering and Leaving” and “Su Yue” were widely reported by Italian media and you also collaborated with Italian brand Turri for three years. Could you share the story with us?
我們很幸運在2015年和2016年兩次參加米蘭展的場外展。我們去了十多年的米蘭展，中國設計師有一個非常強烈的願望，有朝一日能夠在米蘭展的主展場展示中國設計師的作品。
Well, we’re very lucky. We participated in the 2015 and 2016 Milan Design Week’s Fuorisalone. We’ve been to Milan Design Week for over a decade. We Chinese designers have a very strong desire. That one day at the main exhibition in Milan Design Week, we can show our works.
GATHERING AND LEAVING 「聚·離」
©J&A
「素月」這件傢俱當時我們構想的時候，是希望把傳統的明式傢俱做一些提煉，而不是簡單的把它複製出來。然後把義大利傢俱的一些時尚元素，或者說一些造型材料融入其中。那麼做了這樣的一個梳妝檯，我們給他起名「素月」。這件作品獲得了很多媒體的好評和關注，WALLPAPER雜誌也專門對這個作品做了報道。
When we worked on the concept, we hoped to do some abstract refining of traditional Chinese Ming-style furniture instead of simply copying it. Then put some Italian furniture’s fashion elements, form, and materials into it. So we created this dresser, we named it 「Su Yue」. This work has received a lot of praise and attention from the media. Wallpaper Magazine also reported it exclusively.
SU YUE DRESSER 「素月」梳妝檯
©J&A
義大利的一個非常知名的傢俱品牌TURRI，它的老闆去參觀托爾託納展廳的時候也特別喜歡這件作品。他後來通過關係找到我，來到深圳跟我們談，希望我能為TURRI做一個系列的設計。
A very famous Italian furniture brand, Turri. The boss very liked this piece of work when he visited the showroom in Tortona. Later, he found me through his connections and came to Shenzhen to talk with us, hoping that I could do a series of designs for Turri.
與義大利傢俱品牌TURRI的CEO留影
©J&A
能夠有機會在米蘭展這樣的世界最頂級傢俱展覽的舞臺上展示中國設計的力量，我覺得這也是一個非常好的事情，後來我就答應了他的請求。TURRI的老闆又在2018年、2019年連續三年請我來做他們的設計，都獲得很好的評價，而且賣的很好。
To have the opportunity to showcase the power of Chinese design on the stage of the world’s top furniture exhibition like Milan Design Week. I think it’s great. Then I agreed on the collaboration. In 2018 and 2019, the boss of Turri invited me to do more designs for three consecutive years. All my works receive good reviews and sell well.
與TURRI合作的VINE系列傢俱
©J&A
我們要樹立信心，我們是有機會有能力在國際舞臺上跟國際最好的設計師一起交流，一起分享，一起去為這個社會創造更多優秀的作品，創造更大的價值。
We should build up confidence. We have the opportunity to communicate and share with the best designers on the international stage and create more excellent works and greater value for society.
MELTING LIGHT 「爍」系列傢俱
©J&A
QUESTIONS ABOUT WORK&LIFE
關於工作與生活
Q5
作為這麼大的一個設計公司的管理者負責人，您平時是怎麼樣保持這麼充沛的精力和源源不斷的靈感呢？
As the CEO of such a big design company. How do you keep energetic and constantly inspired?
第一，就是要保持一個年輕的心態，我覺得要多跟年輕人在一起, 多學習一些新的東西。第二個，就是要有一個終身學習的精神。
The first is to keep a youthful mind. Get along with young people and learn new things. Secondly, we need to have a lifelong learning spirit.
SHENZHEN SUBWAY HUIFANG COMMERCIAL SPACE 深鐵匯坊
©J&A
那麼對於另外一個問題，我覺得更多的是靠我們整個團隊。我覺得我們團隊是非常有活力, 非常年輕，同時非常有進取精神。我們經常說一個人可以走的很快，但一群人可能走的更遠。
The answer for the other one is to depend on our team. Our team is very energetic, young and aggressive. We often say if you want to go fast, go alone. If you want to go far, go together.
SHENZHEN GUANGMING IDEA PARK 深圳光明華強盒子
©J&A
Q6
您擁有建築學教育背景，之後從建築介入室內設計。建築學背景對您而言是優勢嗎？
As the CEO of such a big design company. How do you keep energetic and constantly inspired?
其實在我們上學的時候，室內設計是在建築學範疇之內的。那時的建築學是一個廣義的建築學，包括景觀也在建築學的範疇之內。所以在我看來，建築和室內是融為一體的。
In fact, when we were in school, interior design was within the scope of architecture. At that time, architecture had a broad range and landscape was also within the scope of architecture. So in my opinion, the architecture and the interior are integrated.
SHENZHEN HONOR HQ 榮耀全球總部
©J&A
我的建築學教育背景對於我進行室內設計實踐有很大的幫助。因為室內是建築的延續，從建築學的角度來做室內設計的時候，我會有更多對空間的把控以及對整個建築的理解，讓建築和室內能夠融為一體，呈現出一個更加完整的效果。而不是建築是建築，室內是室內。那樣的話，空間是完全割裂的。我覺得這是有建築學背景的人做室內設計的一個有利方面。
My architectural education background is of great help to my interior design practice. Because interior is a continuation of architecture, when I work on interior design from the perspective of architecture, I have more control over space and understanding of the whole building, so that the building and interior can be integrated and present a more complete effect. If we see building and the interior as separate parts, the whole space will be completely divided. I think it’s an advantage for someone with an architectural background to work on interior design.
SHENZHEN HONOR HQ 榮耀全球總部
©J&A
QUESTION ABOUT FUTURE
關於未來
Q7
目前從國際到國家層面，大家都在提一個概念「雙碳目標」，對這個概念您在公司的戰略佈局上有什麼考慮呢？
At present, from the international to the national level, everyone is talking about “carbon peaking and carbon neutrality goals”. What’s your strategy for the company as to these goals?
我們傑恩設計的使命是「用設計在人間創造天堂」。
The mission of J&A is to ” To create a paradise on earth with design」.
SHENZHEN OCT TOWER 深圳華僑城大廈
©J&A
我們在很多年前就提出了創建我們自己內部的《傑恩可持續設計60條》，把我們的綠色設計理念融入到整個設計的全鏈條過程當中。這個做了一個長期的鋪墊。
Many years ago, we proposed and created our in-house J&A Green Design Sixty Terms, integrating our green design principal into our entire design chain process. This lays the ground for the long term.
那麼第二個，就是我們跟清華大學、中國建築科學研究院，共同編寫了國內第一個室內設計的綠色規範，叫做《民用建築室內綠色評價標準》。這個是目前也是第一個，也是唯一一個行業標準。
Secondly, we worked with China Academy of Building Research, Tsinghua University .We co-wrote the first national green interior design code, called 「Assessment Standard for Interior Green Performance of Civil Buildings」. This is currently the first and the only industry standard.
SHENZHEN QPLEX 深圳僑城坊
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QIANHAI FREE TRADE BUILDING 深圳前海自貿大廈
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那麼另外一個我們非常重視像WELL這樣的健康標準的實施或者是普及，我們希望能夠繼續去推動行業的綠色低碳發展。
And we also pay great attention to the implementation or popularization of health standards like WELL building standards. We hope that we can continue to promote the green and low-carbon development of the industry.
KEXING SCIENCE PARK TENCENT OFFICE 科興科學園騰訊辦公空間
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